Bluesnap – a Solution For B2B and B2C

It is often said that business-to-business (B2B) and business-to-consumer (B2C) companies are worlds apart. But in reality, even B2B companies need to be consumer-focused, as they rely on attracting consumers in order to get their goods manufactured or services provided.

Both businesses can use BlueSnap as an All-in-One Payment Platform, but they have different needs in how the payment platform is set up.

Banks, for instance, will want to be able to process payments without passing on any fees or hidden costs. They may also require a system capable of handling large transactions and high volumes at one time with minimal risk of fraud. Retailers might need more flexibility when it comes to processing sales so that customers can pay over time if necessary


In contrast to B2C, B2B companies are focused on executing multi-step processes to execute their business goals. This may include purchasing goods from suppliers, manufacturing the product and selling it, or providing a service like consulting.

A 2013 survey by the Association of Corporate Growth found that 74 percent of respondents said their company’s business growth would be helped more from focusing on buying decisions than making sales calls or developing new products.

The key difference in an organization’s customer profile between B2B and B2C customers can often be seen as a significant gulf: The former believes it should provide service while the latter expects it will get something for nothing; one side wants continual updates, and the other demands instant gratification.

Nevertheless, both sectors have similar needs when it comes to marketing messages—such as being clear about what your offer entails and how it will help them.